thoughts — A new research study from Thinkbox and the IPA in conjunction with The Gunn Report has revealed the direct correlation between strong advertising creativity and business success. The study shows that the most creatively awarded advertising campaigns are 11 times more efficient at delivering business success.

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A new research study from Thinkbox and the IPA in conjunction with The Gunn Report has revealed the direct correlation between strong advertising creativity and business success. The study shows that the most creatively awarded advertising campaigns are 11 times more efficient at delivering business success.